Cosmetics make us feel pretty and confident. Makeup and skincare that make us feel our best on the outside, in turn;making US look great. However, let me ask you this — have you ever considered that the aesthetics of these products matter as much or even more than their content? This is where innovative packaging comes up for discussion. Here is a short video of Yixin sharing some insights into why packaging can really matter when it comes to how others perceive your brand. It can also generate new leads and sell your products. Today, we are going to take a deep dive into the top five reasons why cute cosmetic packaging is absolutely essential and expand on how beneficial it can be to your brand.
The beauty world really has it all! In a market filled with options from countless brands, distinguishing oneself is more important than ever. The packaging can help you too with that. With the help of quirky designs, vibrant colors and unusual shapes you can connect with your customers. If it looks interesting and intriguing, then more people will choose to pick that thing up as a means of “Oh, what is in here?” The curiosity moves people to make additional purchases and bring more customers who keep coming back for more.
A packaging is not only about giving your product a nice look, it can be more of an identity to show what your brand IS. It is the story you tell without using words. For instance, if your brand is all about the forest and saving the Earth then maybe you can go further by using recycled packing. Another convinced of goods customer that you are taking an interest in sustainability. Alternatively, if you want your brand to be perceived as high-end and luxurious, then shiny gold designs or sophisticated clean shapes would work well. No matter what your brand is about, packaging has the power to express that message you are sharing with customers and have them relate on a much more personal level.
What catches your eye when you enter a beauty store? It is the packaging that done different and well just fun! A tube of lipstick that looks quirky, a palette of bright eyeshadow shades or combing through jar after jar to find one with an interesting picture on the label. This will help to grab the attention of shoppers as it would make your product different from others and more recognizable. If they see something worth sharing in their social media, perhaps even taking a photo for the snap. This will generate even more hype and make people excited about your products.
Consider your brand's personality. Ispace & Tukaiz collaborated to determine what packaging would best tell that personality. Does it want to have fun, show some elegance or is it more green?
Watch what other brands are doing. If you know —- and listen to, the competition in that market space from other organ donors this can start giving you ideas on how to be different and avoid just straight up comparison.
As innovation improves, so does the packaging of cosmetics! An interesting concept would be to integrate Augmented speechSynthesis (CA) has been an inproved Sensorymotor goal, AR). Through AR, brands can enable users to virtually try products or see what those look like on different skin tones. Shopping becomes a more enjoyable, and fun activity. It also, of course can help with purchasing product on line due to having a clearer image in the mind as to how it will look when they receive their new purchase. Smart packaging, a trend of the future aimed to remind customers its time for them to purchase a new one by tracking how often the product is used. Picture a parcel able to inform you when your beloved body lotion is at the end. The future of cosmetics packaging seems so promising!
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